
Contemporary Chinese Bridal
Western silhouettes, Chinese soul. Modern bridal gowns with subtle phoenix embroidery, gold-thread detailing, and delicate cultural touches — for the bride who wants the best of both worlds.

Our Philosophy
Jade was founded for the modern Chinese bride — the one who loves a classic Western silhouette but wants her heritage woven into every detail. We collaborate with Suzhou embroiderers to place hand-stitched phoenix, peony, and cloud motifs onto contemporary couture gowns.
From a subtle gold motif on a white mermaid gown to a blush ball gown with red-and-gold accents for your tea ceremony, we design across both worlds. Our stylists understand multi-ceremony weddings and will help you curate the perfect wardrobe for every moment.
Our StoryCollections

White with Gold Heritage
Modern white and ivory gowns with hand-embroidered gold phoenix motifs — Western elegance with a meaningful Chinese symbol of prosperity and grace.

Blush & Rose Gold
Romantic blush and pink ball gowns with subtle cloud motifs in gold thread — contemporary femininity with a whisper of Chinese heritage.

Modern Red for Tea Ceremony
Sleek, contemporary red gowns with clean lines and subtle gold beading — a modern take on the tea ceremony dress for the fashion-forward bride.

Statement Couture
Dramatic white gowns with embroidered capes and bold dragon-phoenix motifs — for the bride who wants her cultural heritage to make a grand entrance.
Artistry
The magic of a Jade gown lives in the details. Our Suzhou embroiderers hand-stitch gold-thread phoenix and peony motifs directly onto Western couture fabrics — silk organza, French tulle, and Italian satin. The result is a gown that looks unmistakably modern from a distance, but reveals centuries of Chinese artistry up close.
We use delicate red crystal accents among the gold work — a subtle nod to Chinese bridal tradition without overpowering the contemporary design. Each piece takes over 200 hours of hand embroidery, making every Jade gown a wearable work of art.
Discover the Craft
Real Brides
I wanted a classic white gown but with something that honoured my Chinese heritage. Jade created a stunning mermaid dress with the most delicate gold phoenix embroidery on the bodice — my parents were so moved.
Michelle Huang
London, UK
Jade understood exactly what I needed — a modern red dress for the tea ceremony that didn't look costume-y. The sleek silhouette with subtle gold beading was absolutely perfect.
Sarah Wong
Manchester, UK
I wore three outfits on my wedding day — a white gown with gold motifs for the ceremony, a contemporary red dress for the tea, and a blush gown for the reception. Jade made every transition seamless.
Christina Liu
Edinburgh, UK

Begin Your Journey
Book a private styling session. Our consultants specialise in multi-ceremony wedding wardrobes — helping you find the perfect white gown with Chinese detailing, a modern tea ceremony dress, and everything in between.
Studio
Knightsbridge, London
Ceremonies
All Events Styled
Consultations
By Appointment